Day 1 Pre-Course Rituals for Information Product MasterClass by Pope Bukola Odedeyi
Welcome to my Pre-Course Rituals for Information Product MasterClass!
Let me be blunt:
The ultimate information business is finding a target audience and then convincing them to make repeated purchases from you.
Namely, instead of selling a customer a N5,000 ebook and then looking for the next customer, you’ll want to set up a system to offer her a N5,000 ebook, then a N10,000 product, then a N50,000 product, and finally a N150,000 offer.
Once you have worked to secure a customer or subscriber, why not allow them to spend as much money with you as they are willing?
The important thing is to get your existing customers to spend MORE money with you. And it’s all going to build upon this foundation of creating low-cost products.
I’m not suggesting that you exploit your relationship with others and coerce them into purchasing sub-par products or things they don’t really have a need to buy. I’m talking about making products and services available that provide genuine usefulness to those who are in a position to buy.
There’s a big, big difference between these two statements:
Statement #1: “This product is going to change your business forever … it’s the best product I’ve seen in months … if you don’t buy this today, then you’re absolutely nuts … it’s what I consider to be a ‘must-have’ for anyone who’s serious!”
Statement #2: “If you’re ready to XYZ, then I’ve found this product to be very beneficial in my own business. I use it myself and here are the results that I’ve achieved. I highly recommend it and will even give you a free copy of XYZ if you are one of the first 50 who buy it.”
Both are attempting to get the sale. But one is full of hype and the other is reasonable.
Back to my point.
You need to get your target audience to buy from you. And buy again. And again. And again.
Despite popular belief, you can do this without being a money-hungry, conscious-less, in-your-face, psychological mind-games coercer.
So, that’s the backdrop of this guide. I’m going to teach you how to:
- CHOOSE a market.
- CREATE low priced product to sell to them.
- CASH-IN on your own money-making information business.
What I want to teach you to do in the Information Products MasterClass is to create low-priced products that you sell to your targets in the N5,000 – N10,000 range…and how to spiral them into premium-priced offers down the road.
You can make a “small fortune” with” low priced products” – and I’m going to show you how to do it.
Here’s what it looks like 12 months from now:
- You have 12 products available for N5,000 each. (One per month.)
- Customers buy the first one and, in time, buy most of the others. (Multiple customer purchases)
- You offer related high converting affiliate products that give you at least N5000 – N25,000 per sale.
- You make a “small fortune” with online courses that give you monthly, automated, and uninterrupted income (Yes, YOU!)
And it all begins right here.
So stay tuned, because tomorrow you’ll learn about choosing a market!
Let me know if you found value, and if you have any question.