How To Launch Your Own Online Course (An Overview)
STEP 1: You Need To Know What You Are Into
- Do you want an online class or online school?
- Online Class can be held on WhatsApp, Facebook Group, Telegram or any other closed group. It is easy to setup and execute.
- Online School is when all your content is online. The school has been programmed to run on its own. The school can attract a one-time payment or monthly payment. If it is monthly payment, the payment is automatically deducted from their account for the duration of the course.
STEP 2: Find YOUR Profitable Idea
- You can quickly and easily develop your online courses that will have high value to subscribers
- Your peculiar experiences, core expertise, honed skills and felt needs are major areas of breakthrough
- Whatsoever you want to focus on, you want to be seen as an expert who knows what he is talking about, not a scammer.
STEP 3: Discover the desperately hungry underserved market you want to target.
- Where is the pain? What do they want?
- Where are they? How can we easily access them?
- How many are they? Brian Tracy will always look into a market with the potential of buying at least 1 million books.
- You can choose from any of these evergreen niches: Beauty, Dating& Relationship, Health & Fitness, Sex & Romance, among others
STEP 4: Build Your Content (The Easy Way)
- Authors can turn their books into the course and make each chapter a lesson
- Existing curriculum can be formatted for online use
- Seminar materials of offline workshops and seminars are great
- Your scrap books, personal notes, unpublished materials etc are golden
- Any material you have (Text, Audio, Video, PowerPoint Slides, etc) can be repurposed for your course
- There are over 4 other key ways to create your contents
STEP 5: Get Your School Online
- Your idea + Your target market + Your Content
- Setup your Online Class or Online School
- Establish how you will collect money online
- Debit Card, Bank Deposit, USSD Transfer, etc
STEP 6: Get Your First 1,000 Subscribers
- If you don’t have one, now is the best time to build your tribe
- Locate them. Attract them. Build great relationship with them
- One way to attract them is by using a FREEBIE: Free Class, Free eBook, etc
- Use Facebook Adverts. Very cheap, but very effective. You can start with less than N1000 ($3)
STEP 7: Get Your First N250,000 in Online Sales
- Use the audience you’ve built in Step 6 to LAUNCH your paid course
- Create urgency by limiting your initial class size or limiting its availability
That’s it for today. No long story.
You will Sell a Million
I am Pope Bukola Odedeyi
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