12 Absolutely Unbreakable Laws of Choosing a Domain Name
12 ABSOLUTELY UNBREAKABLE LAWS OF DOMAIN NAMES v2.0
- Law 1: The Law of Dot Com
- Law 2: The Law of Length
- Law 3: The Law of Simplicity
- Law 4: The Law of Business Name
- Law 5: The Law of Numbers
- Law 6: The Law of Trust
- Law 7: Law of Complete Ownership
- Law 8: The Law of Brand
- Law 9: Law of Extension
- Law 10: The Alternative Law
- Law 11: The Negative Law of Hyphens
- Law 12: The Law of Double Letters
- Bonus Law: The Law of Quick Action
Choosing a domain name can be one of the most important steps in establishing your business brand.
A carefully chosen domain name may increase user interest and drive web traffic, while a carelessly chosen one might do the opposite.
Come with me as I take you on a short trip that will pay you high dividends in the long run.
Law 1: THE LAW OF DOT COM
As of March 31, 2021, there were 154.6 million .com domains followed by .tk (24.7 million) out of the total 363.5 million domain names on the internet. Nothing beats .com domains on the internet.
I have registered a lot of domain names.
.com, .net, .org, .com.ng, .Africa, .blog, .Website … Several extensions.
Here is my advice for you: Always go for the .com. Let me say this again: Wherever possible, always go for a .com domain
Do this on your computer or laptop: type any word on your browser, press down the CTRL key, and then press ENTER. You discover that the prefix (www.) and the suffix (.com) will be added automatically.
People are more familiar with .com domains than with anything else; they will default to typing ‘.com’ into the browser address bar.
Everyone will always assume a website is a .com.
Except if your website is meant to cater to a local audience, consider going for a local extension.
Doing this will give your users that little bit of additional awareness and boost your trustworthiness by making it clear you’re in their country, area, or in a particular industry.
Law 2: THE LAW OF LENGTH
Not everyone can succeed with a domain name like IWillTeachYouToBeRich.com. In fact, 99.99% of those who try it will fail.
Many starting a new website or blog kill it off just from the point of registering the domain name.
Less is more.
Shorter names are easier to remember, and they are easier to type without error.
80% of the most successful domains have 6-17 letters.
And they also do not have more than 3 words.
Longer names can introduce typographical errors.
The longest domain name is llanfairpwllgwyngyllgogerychwyrndrobwyll-llantysiliogogogoch.info. Nobody visits it ☹
Avoid long domain names.
Law 3: THE LAW OF SIMPLICITY
I was on phone with a dude and he tried giving me his domain name. He called what sounded like ExpertLawyer.com, but almost immediately, he asked to help me with the spelling.
Then he spelled it like: XpatLoya.com
Sincerely, “E choke me, seriously” 😊
I will always love the domain names I have been associated with.
MarketingUnusual.com . AgricExperts.com . 900Level.com . OnlineCourseAfrica.com, and several others.
Remember KISS – Keep It Simple and Sensible.
Your desire is for people to remember your domain name and also to type it correctly, not to prove how smart you are.
When a domain name becomes complex or you use unusual words or names, they may be hard to remember and spell correctly.
Any domain name that requires an explanation does not really worth the paper it is written on. If you can simply say “it is mywebsite.com” then most will be able to visit your website without a problem.
When you pick a domain name that is easy to remember, your visitors can return later without having to rack their brains.
If you need to explain your domain name or spell it, it isn’t going to stick naturally with people and is only going to lose you visitors.
- Sure.com is better than Shure.com
- ExpertLawyer.com is better than XpatLoya.com
- Fiver.com is better than Fiverr.com
No wonder, Fiverr.com bought out Fiver.com when it was evident that it is losing serious traffic to Fiver.com.
A recent check I made showed that Fiver.com received as many as 130,000 visits monthly (over 40,000 unique visits daily) since the beginning of this year.
That is over 1.5 million visits per year! These are people who intended to visit Fiverr.com.
100% of people visiting Fiver.com are people who intended to visit Fiverr.com but omitted the final ‘r’.
This error of Fiverr is giving over 100,000 monthly traffic to Fiver.com.
When it comes to choosing a domain name, don’t be smart. Be simple!
Law 4: THE LAW OF BUSINESS NAME
What is common among these domain names?
Google.com, MarketingUnusual.com, Inc.com, Cocacola.com, and Netflix.com.
Easy! They all used their business names as domain names.
Consider using your business name as your domain name.
It helps your brand and eliminates confusion.
It helps your SEO
Use it especially when your name reflects your brand.
But ensure that in using this law, you do not break other vital laws and trademarks.
It is also instructive to conduct a search to know if your desired domain name is not in use as an existing business name.
That is why many smart entrepreneurs will first of all check the availability of a particular domain name before using it as a business name.
Law 5: THE LAW OF NUMBERS
Avoid numbers in the middle of your domain name.
Anyone should be able to get your domain name on phone without you having to spell it.
Friends4Life.com is a poor domain name to choose. When it is called over the phone, will it be as figure 4 or in words?
Numbers can start your domain name. It compresses long words into few characters.
900Level.com is an excellent domain name. It resonates with the academic grading in higher institutions (100 Level, 200 Level, etc)
The only valid reason to include a number in the midst of a domain name is if it represents a known brand.
Download13Secrets.com is great because before the domain name went live, over 1 million people have read the book, 13 Secrets by Steve Courage.
Law 6: THE LAW OF TRUST
Always register your domain name yourself.
It’s a good idea to not let an agency or design company register a domain name for you. If someone else registers the domain, you’re giving them a hold over you and your website. If you ever want to move away from their services, you can encounter trouble in terms of them not being too eager to transfer the domain over to you and give you full control of it.
Also, pick a trustworthy domain registrar. One that gives you full access to your domain name.
That’s why I have added a section on How to Register a Domain Name at the end of this manual.
Law 7: LAW OF COMPLETE OWNERSHIP
Have you ever checked who owns Google.org, Google.net, Google.co.uk?
Yes, you guessed right. Google owns them all!
When your .com domain is becoming a force on the internet, consider buying the other main extensions as well
Having your main domain name extension secured — be it a .com or .com.ng — is only step one.
Step two is getting all of the other popular extensions, and then setting them to redirect to your main domain.
Don’t get caught pants down.
Law 8: THE LAW OF BRAND
Branding is crucial to long-term success.
A brandable name has no specific meaning. Great examples are Google.com,
YouTube.com, Udemy.com, etc. They sound great, don’t they?
Google.com or SearchForYourInfo.com. Which do you prefer?
Udemy.com is more brandable than YourAcademy.com
Amazon.com sounds more pleasant than BuyBooksOnline.com
It’s unique — your competition doesn’t use anything similar.
It’s easy to memorize — not too wordy, no complex vowel combinations.
It’s easy to pronounce and dictate over the phone.
Though you really need to be careful when treading this path. Those that register this kind of domain name have enough funding to push the brand down the throat of their audience.
Law 9: THE LAW OF EXTENSION
Is the domain name you desire no longer available? Then, give attention to the Law of Extension.
Add a prefix or suffix to the original domain name.
You can add a power word to the name. Use words like: Get, Aim, Coach, Earn, Edit, Find, Fix, Make, Setup, Start, Study, Track, Win, Work, Write, Read, Talk, etc.
Pocket uses GetPocket.com
You can add a brand like: Computer, Motor, Phone, Accounting, etc
Tesla was using TeslaMotor.com until 2016 because Tesla.com was already taken.
You can add a location: USA, America, Nigeria, Africa, Lagos, etc
When another company beat Nissan Motors both in registering the domain name, as well as in a lawsuit in court over the name, they then settled for NissanUSA.com.
Law 10: THE ALTERNATIVE LAW
Look at alternative domain extensions.
O yes! I remember Law 1 about dot com.
But really, in most cases, if your domain name is not available, it simply means that the .com is taken. Often, the other extensions might still be available.
That’s why Tony Conrad started About.me as a social media site which is creating amazing waves now.
But wait! Don’t rush off and buy whatever domain extension you can find. There are some things you need to know.
Not all domain extensions are trusted. Some are known for spam and fraud.
Though some are actually great, like: .tv, .app, .me, .blog, etc.
Channels Tv should not have stopped with Channelstv.com, they should have registered Channels.tv.
You can employ some hacks to make some domain extensions meaningful.
Del.icio.us did it
Visual.ly did it
You can do it too
A doctor in Nigeria treating sleeping disorder can register dozi.ng (from the word dozing).
An eatery in Nigeria can register eati.ng (from the word eating), etc.
In the end, you have to consider how easy it’s going to be for your users to remember your URL.
Law 11: THE NEGATIVE LAW OF HYPHENS
Avoid Hyphens in Domain Name
Never create a domain name with hyphens.
They create confusion and are also prone to errors.
Do I need to say that again? Never create a domain name with hyphens.
Don’t choose a domain name with hyphens, maybe because the domain you want is already taken. Your visitors will likely end up at your competitor’s site since many of them will probably forget to type in the hyphen.
A company like Coca-cola is so smart with this. Their brand name actually contained a hyphen; therefore, their domain name is coca-cola.com.
Coca-cola also registered cocacola.com and forwarded it to coca-cola.com.
Law 12: THE LAW OF DOUBLE LETTERS
Avoid Double Letters
It’s a good idea to avoid domains with doubled letters because it increases your chances of losing traffic to typographical errors.
For example, a domain like Supersmartteam.com, Winninggas.com, Presssetup.com, or Domainng.com will be very difficult to understand.
Bonus Law: THE LAW OF QUICK ACTION
Every day, over 200,000 new domain names are being registered all over the world. Some will register domain names to keep and sell for a profit just like a piece of real estate.
Great minds think alike. Idea is a fair bitch that embraces the fastest fingers.
If you have found a domain name that you like, then don’t wait too long. If you delay, then someone may go ahead and register your domain idea.
Never allow all these basic laws to stop you.
I have created this manual based on my over 15 years of experience in the industry to help you choose great domain names, not perfect names.
There is no perfect domain name. An average domain name is better than no domain name.
Don’t be caught up with the paralysis by analysis syndrome. Don’t let the search for a perfect domain name hold you back from taking those needed steps.
Go ahead and register that domain name now.
You will Sell a Million
I am Pope Bukola Odedeyi
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