12 Absolutely Unbreakable Laws of Domain Names

12 Absolutely Unbreakable Laws of Domain Names

12 ABSOLUTELY UNBREAKABLE LAWS OF DOMAIN NAMES

Choosing a domain name can be one of the most important steps in establishing your business brand.

A carefully chosen domain name may increase user interest and drive web traffic, while a carelessly chosen one might do the opposite.

Law 1: THE LAW OF DOT COM

Always go for the .com. Let me say this again: Wherever possible, always go for a .com domain.

Do this on your computer or laptop: type any word on your browser, press down the CTRL key, then press ENTER. You discover that the prefix (www.) and the suffix (.com) will be added automatically.

People are more familiar with .com domains than with anything else; they will default to typing ‘.com’ into the browser address bar. Everyone will always assume a website is a .com.

Except if your website is meant to cater to a local audience, consider going for a local TLD.

For example: www.OnlineCourse.Africa

Doing this will give your users that little bit of additional awareness and boost your trustworthiness by making it clear you’re in their country/area (via the local TLD).

Law 2: THE LAW OF LENGTH

Less is more. Shorter names are easier to remember and to type. Must not exceed 15 letters.

Longer names can introduce typographical errors

Law 3: THE LAW OF SIMPLICITY

You want people to remember your domain name and type it accurately. Complicated or uncommon words or names may be hard to remember and spell correctly.

Law 4: THE LAW OF BUSINESS NAME

Consider using your business name as your domain name. It helps your brand and eliminates confusion

Law 5: THE LAW OF NUMBERS

Avoid Numbers. Anyone should be able to get your domain name on phone without you having to spell it. E.g friends4life.com

Law 6: THE LAW OF TRUST

Always register your domain name yourself.

It’s a good idea to not let an agency or design company register a domain name for you. If someone else registers the domain, you’re giving them a hold over you and your website. If you ever want to move away from their services, you can encounter trouble in terms of them not being too eager to transfer the domain over to you and give you full control of it.

Also, pick a trustworthy domain registrar. One that gives you full access to your domain name.

Law 7: LAW OF COMPLETE OWNERSHIP

Having bought a .com, consider buying the other main extensions as well

Having your main domain name extension secured — be it a .com or .com.ng — is only step one. Step two is getting all of the other popular extensions, and then setting them to redirect to your main TLD.

For example, what we did in Online Course Africa is to register:

OnlineCourseAfrica.com, and

OnlineCourse.Africa

Also, if your desired address is BiggestBlogger.com, also consider getting the likes of:

BiggestBlogger.com.ng

BiggestBlogger.net

BiggestBlogger.org, etc

Law 8: THE LAW OF BRAND

Branding is crucial to long-term success. A brandable name has no specific meaning (eg ‘Google’ is not a word, ‘YouTube isn’t one either).

It’s unique — your competition doesn’t use anything similar.

It’s easy to memorize — not too wordy, no complex vowel combinations.

It’s easy to pronounce and dictate over the phone.

Law 9: THE SOCIAL MEDIA LAW

Register Your Corresponding Social Media Handles. Social media is key these days — whether we like it or not.

Law 10: THE LAW OF SPELLING

You should be able to easily share your domain name when speaking as well as writing. You never know when you’ll be asked to share your domain name in person.

Law 11: THE NEGATIVE LAW OF HYPHENS

Avoid Hyphens in Domain Name

Never create a domain name with hyphens. Hyphenated domains are also prone to errors. If you choose a domain name with hyphens because the domain you want is already taken, then your users will likely end up at your competitor’s site if they forget to type in the hyphen.

Law 12: THE DOUBLE LAW

Avoid Double Letters

It’s a good idea to avoid domains with doubled letters, because it increases your chances of losing traffic to typographical errors.

For example, a domain like Presssetup.com will be very difficult to get.

FINAL WORD

Never allow all these basic laws to stop you. There is no perfect domain name. An average domain name is better than no domain name.

You will Sell a Million

I am Pope Bukola Odedeyi

DO YOU REALLY WANT TO LEARN THE BUSINESS SIDE OF YOUR ONLINE SCHOOL? Get these stuffs …

Online Course Money Vault: Step by step guide to create your on N250,000 Monthly online course
WooCommerce Membership Secrets: A 7-Video Course That Shows You How To Design A Website That Sells Your Products and Online Courses

Pope Bukola Odedeyi

Pope Bukola Odedeyi, CEO MarketingUnusual.com, is Africa Foremost Online Course Expert. He is highly passionate in helping people with skill and expertise in any field to earn salary replacing income on the internet

Leave a Reply