101 Reasons Why You Must Start Using Video Marketing In Your Business
Actually, you do not need 101 reasons in order to buy into video marketing. Why should anyone do?
Just last week, a single video of a single dance was viewed by over one million people in just one week. That is the power of video!
What Is Video Marketing All About?
Videos on social networks are one of the best tools we can use to reach a large mass of users, since one of the things they like best is watching videos.
Video marketing is a marketing method where audiovisual support is used to publicize and market a service, a brand or a product.
Video marketing is also using this method to broaden participation in its social, digital channels, teach its consumers and customers, and approach its audience with a new medium.
Why Should You Use Video In Your Business?
One of the things that millions of users watch on social networks are videos, and for this reason, this is one of the best ways to publish a brand or a product.
According to studies, more than 50% of consumers want to watch brand videos, and prefer this method to watch other content.
The video not only serves to entertain, a video on a landing page can increase conversion rates by more than 80%, the simple reference of the word video in the subject line of the email increases the open rates by 19%.
Apart from all this information, 90% of customers also say that videos help them make decisions when making a purchase.
Video has not only changed the way companies sell and consumers buy, it has also modified the way sellers link to potential customers.
It has also made service teams support and captivate customers.
In conclusion, video is a wonderfully useful tool if we want to increase our brand awareness.
Keep following me, over the next few days, I will be using my blog to teach bootstrap startups on how to employ the Power of Video Marketing to establish them as the top brand and the defacto authority in their niches
I am Pope Bukola Odedeyi, saying …
You can sell a million!